No franchise fees. No gym experience required. We handle the hard parts — real estate, design, equipment, marketing, training — you own the business.
Traditional gym franchises don't work in rural America. We built a model that does.
A healthy mix of paying members and insurance-covered seniors. No need for thousands of members to break even.
24/7 automated access, no front desk. Your gym operates while you live your life.
Small-town members stick around. Lower churn, higher lifetime value, real relationships.
Blended income streams make small-town gyms viable and profitable.
Individual, family, and business memberships — you set the prices. Billed automatically, predictable revenue.
Seniors with Medicare Advantage get free access through SilverSneakers, Silver&Fit, or Renew Active. You receive reimbursement per visit.
Travelers, seasonal residents, college kids home for the weekend. Flexible revenue, no commitment.
Why insurance members matter: Rural areas often have higher senior populations. SilverSneakers, Silver&Fit, and Renew Active cover millions of seniors — they get free gym access, you get paid. Guaranteed revenue with no billing hassles.
Even at break-even, you're building something valuable.
Your town gets a gym. You're serving your community with minimal ongoing effort.
Own a turnkey asset. Sell it later, pass it on, or expand to another town.
Buy or mortgage the building — every payment builds your net worth.
Rural areas often have affordable commercial real estate — empty Main Street buildings, former retail spaces, community development grants. Buying instead of renting is often realistic, turning your gym into a long-term wealth-building vehicle.
We handle the complexity so you can focus on your community.
Finding the right location at the right price. We know what works for small-town gyms.
Efficient layouts optimized for unattended operation. Equipment placement, flow, safety.
Electrical, plumbing, HVAC, building code compliance. We manage contractors and permitting.
Full gym outfitting — cardio, strength, free weights. Quality equipment at fair prices.
Grand opening campaigns, local marketing, member acquisition strategies that work in small markets.
Learn how to run your gym business — no prior experience needed. We teach you what matters.
We don't disappear after launch. IronOS software handles daily operations, and our team is here when you need us — billing questions, equipment issues, growth strategies.
Traditional franchises charge $50,000 - $500,000+ just for the rights. That kills small-town viability.
Keep your capital for what matters: equipment, build-out, and a cushion for the first few months. Not franchise paperwork.
From our community to yours — let's talk about your goals and how we can help make it happen.
No pressure. No sales pitch. Just a conversation about possibilities.